Nike Loses 1 Million Instagram Followers In 3 Months

Nike is among brands with most followers on social media but they are facing a setback on social media. They lost over a million instagram followers in the past 3 months.

People may ask why, according to AltIndex.com, Nike has been facing a declination of Instagram followers for 8 months because of the competitiveness on social media.

Nike’s marketing strategy was main Instagram where they are able to reach young, active and fashion enthusiastic audience. During the period between August 2023 and April 2024, Nike gain over 18 million followers, making them. accumulate over 307 million followers.

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However the Nike’s followers has been declining consistently with over 4 million unfollowing making their total followers now is 303 million. Last 90 days was very sharp drop of 1 million followers alone.

Nike losing this huge followings is not just a number but it signifies the potential disconnect. The decline is broader issue with the core demographic.

This setback may be caused by factors like;

1. There are more competition from other sportswear brands like Adidas.
2. Other brands are implementing new marketing strategy and innovate designs that are more engaging to sportswear lovers.

According to some critics, Nike’s Instagram content has become stale which is dividing its audience rather than uniting them and they lack creative.

The lost of social media followers has hugely impact on their sale. Ever since their followers started declining, their stock value has reduced from $135 billion to $114 billion as of this week.

This shows the importance of social media engagement are very necessary to brands and should be taken serious.